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PROOV ANNOUNCES EQUITY SHARE PURCHASE FROM MUSIC STARS ASHANTI AND NELLY | ||
By: PR Newswire Association LLC. - 24 Apr 2024 | Back to overview list |
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The Couple Invests In Female-Founded and Operated At-Home Diagnostics Company BOULDER, Colo., April 24, 2024 /PRNewswire/ -- Proov, the creator of a suite of at-home fertility-related hormone tests, has announced today that an equity share of the company has been purchased by GRAMMY award-winning singer-songwriter, actor and author Ashanti and her fiancé, GRAMMY winning, Double Diamond selling, entertainment icon Nelly. This news comes off of the duo's pregnancy announcement via Instagram last week, which featured the Proov Check test. Proov offers over 10 products, including the first and only FDA-cleared at-home PdG test, that bring innovative solutions to child bearing people and their partners – clinically proven to help them become pregnant faster and more cost-effectively. "The team and I are thrilled to have Ashanti and Nelly join us in our mission to increase visibility and accessibility of clinically proven fertility and pregnancy related solutions to those who need them," says Proov CEO Dr. Amy Beckley. Ashanti and Nelly echo, "We're excited to work together on our first joint business endeavor, championing a female-led enterprise dedicated to empowering women with personalized care solutions." Proov products are available nationwide in CVS Pharmacy, Walgreens, Amazon, and direct-to-consumer on Proov's website, proovtest.com. About Proov For more information, please visit proovtest.com About Ashanti Ashanti is CEO of Written Entertainment, Inc., and in addition to her music accolades and awards, she has elevated her brand and company with several major partnerships including her own fragrance, "Precious Jewel" with AMC Beauty, American Express, Shea Moisture, Marc Jacobs and Ciroc, to name a few. Her endorsements include Herbal Essences, where she is the first African American to land a national campaign, and Candies Apparel. She launched her clothing line, in collaboration with Miss Circle, and partnered with Pretty Little Thing to create her own swimsuit line, "Ashanti." She has written her first book of poetry, through Hyperion, titled Foolish/Unfoolish: Reflections on Love and released her first children's book, My Name Is A Story, with Harper Collins that was voted, "2023 Best Children's Book" by the African American Literary Awards. Ashanti is the Ambassador for the Jumpstart Reading Program and became the "Youth of the Year" Ambassador for the Boys and Girls Club of America in 2009 and was also inducted into their Hall of Fame. She became a member of their "BE GREAT" Campaign with Denzel Washington and was also a part of the "Let's Move" campaign with Michelle Obama. To celebrate her contributions to the entertainment industry, Ashanti received a star on the Hollywood Walk of Fame on April 7, 2022. About Nelly Beyond his musical prowess, Nelly's achievements span across various domains, including sports commentary, reality television, and film. Notably, he has left an indelible mark as a commercial actor for brands such as Lay's, Burger King, and Honey Nut Cheerios. Furthermore, his ownership of a sports team underscores his passion for sports and community engagement, while his philanthropic endeavors reflect a commitment to making a positive impact on society. In every endeavor, Nelly exemplifies the epitome of excellence, innovation, and resilience, leaving an enduring legacy that transcends generations. View original content:https://www.prnewswire.com/news-releases/proov-announces-equity-share-purchase-from-music-stars-ashanti-and-nelly-302126192.html SOURCE Proov |
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